Sun, 6 July 2014
‘WE ARE CHANGING OUR CULTURE FROM WITHIN, BUT AT THE SAME TIME WE ARE RECONNECTING WITH OUR TRADITIONS. IT IS IMPORTANT FOR US TO GROW ORGANICALLY.’
H.E. Sheikha Al Mayassa, QM Chairperson
QM’s purpose as an organisation is to be a cultural instigator for the creation generation.
This is an ambition that they will deliver together as a group of museums and heritage sites to help fulfill the cultural goals of the 2030 Qatar National Vision. Their brand purpose also aligns with their organisational vision – to develop, promote and sustain the cultural sector at the highest standards.
At the heart of this, is commitments to helping Qatar originate art, culture and heritage experiences from within. This enables Qatar to have an extraordinary impact on the world and have the rest of the world understand Qatar in return.
QM aim to create and support the next generation of cultural audiences generating a national spirit of participation with an emphasis in inspiring audiences and producers of the future.